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About Blocket

Sweden's one-stop shop for circular economy

Blocket was founded in 1996 and is today the leading online buy-sell marketplace in Sweden with 5 million unique visitors per week. Here you can find anything from design furniture and strollers to cars and jobs.

Screenshot of Blocket website on a smartphone

The challenge

Blocket is facing competition from both starts ups and online giants offering the same or similar services for free. Therefore, we need to win the love and loyalty of people, and in that way, secure the position as the “quality player” and leading one-stop shop for circular economy.

Our solution

With the concept 'There’s a story behind every ad', we’re helping Blocket to win hearts and minds by dramatizing the meetings between the seller and the buyer. By creating a series of long and short videos, using both beloved celebrities as well as everyday people, we have made a concept that has been distributed on a various of platforms, from digital channels such as Youtube, Facebook, Instagram as well as traditional media such as TV and OOO. The concept was first developed in 2018, and since then it has further developed and still, we create content that people want to take part of.

  • +48%
    Ad recall
  • +143%
    Sender recall
  • +81%
  • +102%
  • 70M