Emakina is now part of the epam family
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About Maybelline

"Maybe she’s born with it, maybe it’s Maybelline.” For the past 100 years, the iconic beauty brand has inspired women across the globe to enhance their natural beauty. Headquartered in New York, the company has been a part of the global L'Oréal cosmetics company since 1996. 

About the project

Celebrating 100 years in head-turning style

A 100-year birthday is a major milestone for any brand. Maybelline wanted to engage and reward its loyal fans over the course of a year, to keep its iconic products top of mind. Emakina was asked to create a year-long campaign calendar that included social media competitions, ambassador campaigns and innovative product launches.  

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